Japan Mobility Show


A Vision of future mobility

At the Japan Mobility Show, Mazda is creating an exciting future fuelled through the shared love of cars, and the Japan Mobility Show has proved the perfect platform to highlight this new approach…

From game-changing EVs to next-gen biofuels, auto shows have become the springboard on which manufacturers can launch their sustainable vision for the future. Yet to many, strolling through exhibition halls looking at car technology that almost never makes its way to mass production fails to convey the warmth and joy people associate with their cars on a day-to-day basis. 

That’s exactly why the Japan Mobility Show has come into being. A revision on what was formerly known as the Tokyo Motor Show – a must-go fixture on the automotive calendar in the past decades – it’s now been overhauled to better address today’s needs and issues, whilst offering an amazing experiential journey to new audiences. As JMS announced, “[the new show is] fully immersive and interactive to showcase the future of mobility in Japan through ‘the vibrant nature’ of the country.”

Mazda’s New Vision

Echoing the JMS’ belief in creating an exciting future powered by mobility, Mazda sets up its stand between the walls of the Tokyo Big Sight, the main venue of the show, with its deep-rooted vision and immersive exhibits that also reflect Mazda’s new approach to mobility.

Simply put, Mazda envisions that every person has the capability of being moved by a life in motion. It’s the Japanese marque’s self-appointed task to uplift their customers and to further enhance their mobility experiences through the vehicles and technologies they create. “We are committed to shaping the future, where everyone can proudly say, ‘we love cars,’” Masahiro Moro, Representative Director, President and CEO of Mazda Motor Corporation explains. “For us, the ‘Joy of Driving’ is synonymous with the ‘Joy of Living’. All of us with Mazda strive to enrich life-in-motion for those we serve.”

This underlying message manifests itself across the stand’s five sections – each equipped with informative and interactive features – for everyone to experience first-hand. “[Our] stand, which is based around the theme of ‘the future crafted by the love of cars,’ is designed to show Mazda’s continued commitment to the creation of products that satisfy customers’ love of driving and cars,” Mazda says.

Take a Drive in a Mini Mazda MX-5
Of all the exhibits at the Mazda stand, one that surely brings a smile to everybody’s face is the family-friendly Mazda MX-5 fun ride. By sitting in a half-scale model of the Mazda MX-5 roadster — a world first — children can get behind the wheel and experience the thrill of the exhilarating Mazda MX-5 without moving, thanks to the fully immersive features.
Facing the big, high-definition screen showing the road ahead, not only can the driver virtually control the car but, also feel the real wind rushing past their body as they accelerate the Mazda MX-5. It’s designed to kindle a love for driving in the minds of the would-be drivers and help foster a new community of future car lovers.

Tomorrow’s Car, Today

“We are presenting a new-generation, new-genre sports car for the coming age,” explains Moro. The concept, he says, will “remind people that cars are pure joy and an indispensable part of their life.”

While the world continues to move towards these targets of carbon neutrality, Mazda remains passionate about delivering the joy of driving through every vehicle leaving the factory floor, electric or otherwise. It’s with this mindset that, exclusively at the JMS, Mazda has displayed its very latest next-gen sports car concept: the head-turning Mazda Iconic SP.

Not just a pretty sight, the Mazda Iconic SP’s battery could be recharged by recyclable energy sources and uses a carbon-neutral fuel for the two-rotor rotary EV system. Unveiled as the world premiere, this two-seater concept reinforces both Mazda’s human-centric design philosophy and an exciting insight into the future of mobility. Similarly, the Mazda Iconic SP also embodies Mazda’s vision that, while the world pivots to driving sustainability efforts, the high-performance, two-seater sports vehicle will still have its place in years to come.

The Mazda MX-5 SeDV
Mazda is also proud to be showing the Mazda MX-5 SeDV. The vehicle can be controlled without the accelerator and brake pedals — and instead using only the driver’s hands. A step towards greater inclusivity and a wider community uplift, this car was developed to be disability-friendly, so that the joy of driving can be experienced by all—a significant step in the direction of creating a more diverse driving society.

One Wall, 4800 Miniature Cars

Another incredible sight at the Japan Mobility Show is Mazda’s miniature car wall. Instantly recognisable by the 4800 miniature cars displayed, the exhibition is testament to the lifelong enthralment of driving which, for many, has its genesis in a childhood spent playing with toys. “We asked all of our employees and their families and friends to contribute their own collection of miniature cars,” explains Mazda, also describing how the stand plans to bring “fond memories” back to the installation’s visitors.

The Joy of Living

The message across the board is crystal clear: whether in the automotive industry or elsewhere, the inevitable shift in the world is ongoing. Yet, Mazda will always be one of the first to respond and continuously pursue their engineering philosophy to achieve a future in which the joy of driving can still be felt – no matter the driver, no matter the journey.

Words Shogo Hagiwara / Images Dan Froude

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