Why less is more


Why less is more

Mazda’s Kodo design embraces the minimalist aesthetic principle of less is more. By stripping away unnecessary elements and leaving only the purest form, the first-ever Mazda CX-60 is not only a thing of beauty but a calm, restorative space.

There is a pure grace to be found in the simplicity and sparse beauty of a karesansui dry garden which exemplifies the Japanese design principle of “less is more”.

This principle was deftly applied to the new Mazda CX-60, imbuing the car with a subtle yet strong appearance. The car is in harmony with the surrounding nature, a value that is very important in Japanese life, rather than attempting to dominate it as some other SUVs often do.

Chief Designer Akira Tamatani eschewed traditionally complex SUV design such as adding more design elements – which is often necessary in order to mask the size of larger vehicles – in favour of the ‘bold movement of light’ design technique seen on the Mazda3 and CX-30.

“We have this simple, light and environmental reflection movement, in order to make it appear to be like a piece of artwork,” Tamatani explains. “To express bold strength, some artworks intentionally go beyond the canvas frame and become large compositions. When it comes to the image, we have this idea that when you write a letter on paper, you write that letter as if it is going beyond the paper itself. That kind of bold flow combines with the strong front-engine rear-drive (FR) form that suggests a force acting on the rear tires and is particular to the Mazda CX-60 design.

“On the car’s body side, just like a strong line written by a Japanese calligraphy brush, you’ll see a big bold flow of light coming from the roof end to the rear tyre area which sweeps the body side and then penetrates downward, almost like it’s piercing the ground.”

The car is in harmony with the surrounding nature, a value that is very important in Japanese life.

There’s also an athletic tension and strong, stable stance to this remarkable new SUV. “The form unique to Mazda CX-60, which is FR and has an in-line six-cylinder engine, naturally expresses a sense of stability like a creature jumping on its hind legs,” Tamatani explains.

The exterior design of the CX-60, with its reduced elements, becomes a magnificent work of art that reflects the surrounding landscape, adding colour to your daily life and transforming it into a rich life filled with intelligence. It’s a bold design, that’s confident to break free of SUV norms by taking a route that proves less really is more.

Rhodium White exemplifies simple elegance

Mazda designers went to great lengths to create a new special paint called Rhodium White, which was crafted specifically to highlight the beauty of the CX-60’s design. As light flows over the bodywork, the surrounding environment is reflected in its surfaces creating a sensation of the car being in harmony with the world.

“We didn’t want the vehicle to simply look white, we wanted the light to reflect onto it to give it a metallic look and to show the contrasting light and shadow,” says Tamatani. “The final result makes the paint look more three-dimensional, which gives the Mazda CX-60 additional visual impact.”

Words Nik Berg

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Crafted in Japan

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